Real-World Evidence, Real Lives: Why Personalization Matters in Cancer Care
A cancer diagnosis doesn’t come with a map. And too often, the guidance that follows feels one-size-fits-all—especially when the decisions are deeply personal. “They showed me the national guidelines, but none of it felt like it was written for someone with my health history—or my life. I left the appointment with more questions than answers.” […]
5 Common Myths About Breast Cancer
A breast cancer diagnosis can bring fear, confusion, and a flood of questions. And during Breast Cancer Awareness Month, it’s not just about raising visibility—it’s about replacing fear with facts and clearing up common misunderstandings that can keep people from getting the care or clarity they need. This month, more than 22,000 people in the […]
All About Breast Cancer
October is Breast Cancer Awareness Month—a time to raise visibility, share knowledge, and support the millions of people affected by this disease. Breast cancer is one of the most commonly diagnosed cancers in the U.S., second only to skin cancer (American Cancer Society, 2022). About 1 in 8 women—roughly 13%—will be diagnosed with breast cancer […]
What is comorbidity and why does it matter?
When people hear the words “you have cancer,” the focus often narrows immediately to the tumor—its size, location, stage, and treatment options. But for many, cancer isn’t the only medical condition they’re living with. Other chronic conditions—like heart disease, diabetes, or kidney disease—may be part of the picture too. That’s where comorbidity comes in. Comorbidities […]
The Benefits of Shared Decision-Making
A cancer diagnosis can bring with it a wave of uncertainty. For many people, the moment they hear the word cancer is the moment life splits into a “before” and an “after.” What follows is often a series of decisions—complex, deeply personal, and life-altering. In these moments, shared decision-making becomes more than a best practice. […]
Why Early Cancer Detection Can Make All the Difference
Hearing the word cancer can bring a flood of emotions—fear, confusion, uncertainty. It’s a moment that changes everything. But across so many types of cancer, the outlook is improving. Thanks to new discoveries and better tools, people are living longer, fuller lives after diagnosis—especially when the disease is found early (American Cancer Society, 2022). Early […]
Is truly personalized cancer treatment possible?
When you hear the term personalized medicine, you might think of a treatment plan designed just for you—and in cancer care, that’s increasingly becoming a reality. Personalized cancer treatment, also known as precision oncology, uses a person’s genetic and molecular profile to tailor treatment strategies to the unique characteristics of their cancer1. Genes hold the […]
