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©2025 PotentiaMetrics, Inc. All rights reserved. | Privacy Policy | Terms of Service
©2025 PotentiaMetrics, Inc. All rights reserved.
Privacy Policy | Terms of Service
Founder and Chief Executive Officer
“Driven by my father’s battle with cancer, I am committed to empowering patients and families with the personalized information they need to make informed decisions, improving both quality and length of life.”
Robert is CEO, founder, visionary and lead architect of PotentiaMetrics products, including Ardynn and Capire360. He is responsible for team and company leadership.
Robert has over 30-years of experience in developing analytic models for healthcare, professional sports, financial services, and manufacturing. Robert worked as a researcher and consultant at Washington University in St. Louis School of Medicine, where he co-developed models for personalized cancer care, and an adjunct faculty at Washington University’s Olin School of Business Entrepreneurship Program from 2007-2013.
His work has been published in Harvard Health Policy Review and Becker’s Hospital Review. He has received awards and honors from GuideWell Innovation, the American Cancer Society, Predictive Analytics World Conference, and South by Southwest.
Chief Medical Officer
Jerry is responsible for the clinical data registries and analytics platforms that power Capire360. He works closely with Ardynn’s team of advocates, ensuring they have all the tools they need to best support members.
Dr. Henderson is a practicing oncologic emergency medicine doctor. He was formerly Chair of both the Informatics Governance and the Inpatient Clinical Informatics Committees at MD Anderson. In his time at MD Anderson, he designed and implemented the Oncologic Emergency Medicine fellowship, the first of its kind in the world, as well as a software program called Zero-G, receiving him the Innovator of the Year Award in 2013.
Dr. Henderson earned his medical degree from Royal College of Surgeons in Ireland, and completed his residency at University of Texas Galveston. He has continued education, earning an MBA from Rice University, and attended the Harvard Business School Executive Education Value Measurement in Healthcare program.
Chief Operating Officer
”The modern health care system is so complex that it’s almost impossible for the average person to navigate all the decisions required to successfully deal with a cancer diagnosis. Ardynn is the perfect solution to help anyone navigate through those complexities and make the right choices consistent with their goals and values. Some of us are lucky enough to have a friend or family member “inside” the healthcare system who can help us navigate. Now EVERYONE has that friend or family member with Ardynn!”
Sal is responsible for all aspects of day-to-day operations, including product delivery, enhancements, and support, as well as the back-office functions of Finance, HR, and Compliance.
Sal brings extensive experience in information technology and business transformation. Sal was a Senior Executive at IBM (most recently the VP of Business Transformation), retiring in 2015. Sal then served as the interim CIO at Florida Blue, focusing on healthcare innovation.
Chief Commercial Officer
“For me, Ardynn represents the future of healthcare—where personalized support and advocacy meet compassion. Being part of this movement to put individuals at the center of their care is both humbling and rewarding.”
LJ leads all things marketing, sales, and customer success. She is our go-to-market architect, skilled at creating breakthroughs in thinking, in capability, and in stakeholder commitment, that builds and sustains prosperous results and delights our end clients.
LJ is a trusted leader, agile designer and innovator, brand steward, and marketing and customer success expert. Prior to joining PotentiaMetrics and Ardynn, LJ served as CEO of the AND group, a boutique consultancy she founded in 2004, where she and her team delivered results for entities spanning the healthcare ecosystem including providers, payers, medical device and supplies, health IT and clinical analytics companies, as well as, consumer and retail health and wellness care. Prior to the AND group, LJ enjoyed a 17-year progressive career at Procter & Gamble where she held leadership positions in marketing, strategy, insights, customer development, and supply chain innovation. Since 2018, LJ has served on the Board of iDE, a global non-profit applying human centered design in ‘powering entrepreneurs to end poverty’.
Founder and Chief Executive Officer
Chris is responsible for all things data. He leads Capire360’s model development, architecture, and data management.
Chris is a statistician with extensive experience with the intersection of machine learning and oncology building statistical models. He is highly skilled in data science, statistics and programming, with a vast experience and expertise in data science and biostatistics in both the healthcare and IT industries. For the better part of a decade he served as an independent statistical consultant in the IT and medical industries.
His previous roles include data scientist at HP and Senior Biostatistician for University of Texas Health Science Center San Antonio.
Dir. of Brand Experience & Member Success
“Having witnessed several loved ones battle cancer, I am deeply passionate about our work. People with cancer deserve transparency. They need someone in their corner willing to have difficult conversations, and arm them with the facts and data to make the right decisions about when to keep fighting and when to prioritize quality of life.”
Lead Advocate
”After experiencing the dysfunction of the healthcare system first hand while navigating my Father’s cancer diagnosis it became clear that people need help. No one should go through a cancer diagnosis without the guidance of a subject matter expert.”
Dana brings a wealth of oncology experience with a 24-year career in oncology biopharmaceutical sales and private advocacy, as well as personal experience navigating a loved one’s cancer.
In 2015, Dana’s father was diagnosed with an aggressive form of the disease. As she supported her family during this difficult time, she kept wondering “how do people without knowledge of the medical maze manage all of this?” She realized people with cancer needed a person they could trust to both advise and help them through their cancer journey.
Motivated by this realization, Dana earned her credentials as a Patient Advocacy Board (PACB) certified advocate. With her warm personality and vast experience, she has assisted numerous Ardynn members.
